Taking Melges 24 Branding To The Virtual Limit!
We all know how competitive the top Melges 24 teams are about brand identity. Each regatta the arms race escalates in the battle for image supremacy. Who has the best van graphics, is wearing the most stylish crew clothing or has the flashiest sticker job on their hull? Well now it appears that the war has moved to another level. This season the must have accessory upwardly mobile Melges 24 teams digital reproduction of themselves and their boat in the Virtual Skipper 5 computer game
It will come as no surprise that the pioneers of this new frontier of brand promotion are those icons of Italian style Joe Fly and UKA UKA Racing. Having watched the videos of the simulant versions racing we can only observe that both teams appear to hike a great deal harder in real life
Which team will be next to be digitized? Watch this space..
Joe Fly:
http://www.youtube.com/watch?v=rliW1-AwcWE
UKA UKA Racing: